Brave enough to try moving octopus (Sannakji)? Noryangjin Fish Market is a sprawling, 24-hour seafood wonderland. Learn how to negotiate with vendors, select the freshest seafood, and take your catch to the upstairs restaurants to be cooked to perfection.
Want to boost your physical album collection and pull your bias’s photocard? Skip the online shipping fees and visit Seoul’s top K-pop record stores. We review the best spots in Myeongdong, Hongdae, and the underground shopping malls for exclusive releases and official merchandise.
Dive into the cinematic brilliance of the Oscar-winning film ‘Parasite’. Visit the real-life locations that inspired the movie, including the retro ‘Do Ki-taek’ neighborhood supermarket and the steep staircases of Ahyeon-dong. A must-do walking tour for cinephiles.
Forget ice cream—Bingsu is the reigning champion of Korean summer desserts. From the classic Injeolmi (roasted soybean powder) and red bean at Sulbing to the ultra-luxurious 100-dollar Mango Bingsu at five-star hotels in Gangnam, find out where to cool down in style.
Channel your inner historical K-drama protagonist! Renting a traditional Hanbok not only gives you free entry to Seoul’s grandest palaces but also makes for unforgettable photos. Discover the best rental shops, photo zones in Gyeongbokgung, and the hidden alleys of Bukchon Hanok Village.
Attending a live taping of Music Bank, M Countdown, or Inkigayo is the holy grail for international K-pop fans. The process can be highly competitive and confusing. This step-by-step guide explains how to apply for audience lotteries, join fan club waitlists, and navigate the broadcasting stations.
Korean convenience stores (CU, GS25, 7-Eleven) are a lifestyle. Thanks to TikTok, mixing the famous ‘Mark Meal’ (spaghetti and tteokbokki) or creating the perfect custom ice cup drink is a massive trend. Here are the top viral recipes to try on your late-night snack run.
Myeongdong is a bustling paradise of cosmetics and street food carts. From grilled lobster tails and cheese scallops to towering 32cm ice cream cones, the choices are overwhelming. We break down the must-try items and the tourist traps to avoid.
Jeju Island is Korea’s premier holiday destination, famous for two things: succulent Black Pork (Heuk Dwaeji) and breathtaking coastal cafes. Discover the best local BBQ joints in Seogwipo and the most Instagrammable cliffside coffee shops in Aewol.
The hit drama ‘Itaewon Class’ showcased the diverse, vibrant energy of Seoul’s international district. Walk up the steep, picturesque alleys to find the real-life locations of Park Saeroyi’s DanBam pub, and enjoy the absolute best rooftop views of the N Seoul Tower.
