Before you buy makeup, you need to know your ‘Personal Color’—a massive trend in Korea. Discover how to book an English-speaking color analysis session in Seoul, and use your results to shop smarter at Olive Young, Korea’s mega-beauty store.
Step into a comic book! Yeonnam-dong, adjacent to Hongdae, is famous for pushing the boundaries of cafe aesthetics. From the viral 2D ‘Greem Cafe’ to Harry Potter-themed pubs and minimalist matcha houses, prepare your camera for the most Instagrammable afternoon in Seoul.
Once a rundown industrial district filled with shoe factories, Seongsu-dong is now the trendiest neighborhood in Seoul. It’s the ultimate hotspot for K-pop idols and fashionistas. Explore our curated list of aesthetic warehouse cafes, pop-up stores, and hidden bakeries.
Channel your inner historical K-drama protagonist! Renting a traditional Hanbok not only gives you free entry to Seoul’s grandest palaces but also makes for unforgettable photos. Discover the best rental shops, photo zones in Gyeongbokgung, and the hidden alleys of Bukchon Hanok Village.
